Women Support the Green Movement
Posted by tinagleisner
When looking at trends related to the home, there are 2 very hot topics this year. They are energy efficiency and green (more articles).
Green Buying Helps Everyone
I’ve written about various actions home owners can take to contribute to energy savings and/or green initiatives to improve our global environment, based on reading lots of newsletters, websites, etc. I don’t have the resources to conduct market research, so I was pleased to find the following press release and data showing the top environmentally friendly products that people are buying.
I was also pleased to see that heading up the list was not purchasing new products, but recylcing existing products. This is a very positive change from today’s economy that I hope we don’t forget.
- Greater than 50% of consumers consider themselves extremely or very interested in environmentally-friendly products.
- Women are more interested in ‘green’ products than men (57% vs. 47%) … and are significantly more likely to purchase green products even if they have to pay a little more.
- NPD recommends that manufacturers and retailers need to increase their efforts to educate the consumer so they understand the benefits of green and what makes a product green (this is very important as many of today’s products are packaged with a green message but they’re not really green).
- Consumers appear to be focusing on those improvements that have an immediate return, i.e. why recycling and CFL lightbulbs are at the top of the list
NPD's Market Research on GREEN
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